Event Detail
Monday 7th June 2010
8.30am to 5.30pm
Cavendish Conference Centre
22 Duchess Mews
London - W1G 9DT
Lead Sponsors
Speakers
Andy Hobsbawm
Co-Founder, Green Thing
Co-Founder, Green Thing
A former Chairman of leading agency, Agency.com, and one of the UK’s “100 most influential” Internet professionals, Andy co-founded Green Thing which helps people in 205 countries to lead a greener life.
Andrew Harding
Founder & Chief Experience Officer, Conscious Ventures
Founder & Chief Experience Officer, Conscious Ventures
Andrew is a LOHAS entrepreneur, and a passionate leader in responsible and sustainable luxury tourism as founder and Chief Experience Officer of Nature & Kind. Andrew recently founded Conscious Ventures to help like-minded environmentally and socially conscious entrepreneurs and investors network, identify opportunity and accelerate growth.
Bertrand Chovet
Managing Director & Partner Interbrand, (Paris)
Managing Director & Partner Interbrand, (Paris)
Bertrand has over 17 years of expertise in Branding & Packaging. He is a branding expert with wide experience in all business fields: corporate branding, fmcg branding, luxury branding, retail branding. He is renowned for leading corporations with a focus on strategy, design, sustainability and management.
Chris Arnold
Partner, Creative Orchestra
Partner, Creative Orchestra
Chris was a board director and Creative Director of Saatchi & Saatchi before launching the world's first social enterprise creative ad agency, Creative Orchestra. Author of Ethical Marketing & The New Consumer, he writes the ethical marketing blog on Brand Republic and regularly appears on TV.
Diana Verde Nieto
Founder and CEO, Clownfish
Founder and CEO, Clownfish
Regarded by her peers as a pioneer in sustainability, Diana has over fourteen years’ of marketing communications and sustainability experience. She founded Clownfish in London in 2002, and now works with some of the world’s top brands, including Unilever, Coca-Cola, Reebok and Timberland
Daniel Kirby
Founder, Tech Dept
Founder, Tech Dept
Entrepreneur, BAFTA member and DJ, Dan has over 10 years experience of building innovative creative businesses. His company, Tech Dept (www.techdept.co.uk) creates web sites, apps, and platforms that make the web work for you, with clients including Top Shop, Tesco, and Cohn & Wolfe.
John Grant
former co-founder of socially aware ad agency
former co-founder of socially aware ad agency
St Lukes, author of one of Amazon’s top ten business books: Green Marketing Manifesto (2007) and Co-opportunity (2010) and 3 other books, and consultant to clients including BBC, Cisco, DfT, IKEA, O2, Royal Mail, and numerous start-ups and social ventures.
Oliver Payne
Founder and CEO, The Hunting Dynasty
Founder and CEO, The Hunting Dynasty
Oliver spent 15 years working at Saatchi & Saatchi and Ogilvy & Mather, delivering digital advertising for “large non-sustainable brands”. His own company, The Hunting Dynasty, is a sustainability communications agency specialising in purchase & lifestyle behaviour change.
David Symons
Board Director WSP
Board Director WSP
David Symons is a board director of WSP - the FTSE350 sustainability and engineering consulting practice. He advises companies on sustainability strategy and also leads WSP’s own internal sustainability programmes. As part of this he led the implementation of PACT, WSP’s personal carbon trading programme.
Becky Willan
Co-Founder, Given London
Co-Founder, Given London
Following leading CSR roles within The Body Shop and sustainability consultancy, Clownfish, Becky co-founded Given London to bring together the consumer insight and creativity of brand communications with the environmental and social knowledge of sustainability consulting.
Dave Hampton
The Carbon Coach (www.carboncoach.com)
The Carbon Coach (www.carboncoach.com)
Five years ago Dave re-invented himself as carbon coach to the rich and famous. He blends his engineering, business and life experience to happily cut his clients carbon. He also delivers climate 'stand up' with a difference!
Rob Holdway
Director, Giraffe Innovation
Director, Giraffe Innovation
Rob Holdway is co-founder and Director of environmental management consultants Giraffe, working with companies on carbon management and footprinting, sustainable design, innovation management and EU environmental legislation. Rob was described by 'The Manufacturer' magazine as 'Britain's leading eco-design consultant'. Giraffe was listed by The Guardian as one of the 10 brightest independent UK green businesses.
HOW TO COMMUNICATE SUSTAINABILITY
Communicating Sustainability will bring together leading brands, advertising, PR, marketing and packaging experts for a one-day conference in London on the 7th of June 2010.
Many companies are realising the commercial benefits of becoming greener and the "green" consumer (or LOHAS) market is now said to be worth over $540 billion worldwide. Most companies, however, are still not making the most of the opportunity to turn their CSR and sustainability efforts into positive brand messages for their customers, partners and staff.
Through a series of high value presentations and discussions involving globally recognised thought leaders on branding, advertising, PR and sustainability,
Communicating Sustainability offers a unique opportunity to learn from the experiences of some of the world’s leading brands.
This is an essential event for anyone keen to learn how leading brands are integrating sustainability into their marketing activities and increasing brand value by making sustainability a focal point of their communication strategies.
To view the full programme for this event - click here
Presenters
- Creativity vs. Climate Change
- In this session Andy Hobsbawm talks about the ideas behind Green Thing (Dothegreenthing.com), an award-winning movement inspiring people to lead a greener life, including: how to use brilliant creativity to reframe sustainable living as smart, sexy, fashionable, fun and something worthwhile on its own terms; lessons learned and insights discovered about environmental behaviour change, building community and credibility on sustainability issues through creativity and; using social media to engage audiences in social causes.
- In the Mind of the New Ethical Consumer
- Chris Arnold of Creative Orchestra explores the motivations, likes and dislikes of the ethical consumer. What makes them tick? What are the different types? Which is more appealing to them, Fairtrade or Organic and why? Why do some green consumers drive 4x4s and take long-haul holidays? When is green a value and when is it a label? How can you get your message across to them effectively, and how can you avoid green-wash and get creative with consumers.
- Using Behavioural Theory to Promote Sustainable Living
- Oliver Payne (The Hunting Dynast) has over 15 years experience using behavioural theory to promote sustainable living. In this session he will present a series of examples of communications, in all forms, that create behaviour that reduces an organisation's carbon output simply using behavioural and psychological techniques.
- Eco-Design Packaging: From the 3Ps to the 5Rs
- Bertrand Chovet (Interbrand) is a recognised expert in sustainable branding and packaging. In this presentation he explains the principles of sustainable packaging and eco-design, using the example of the bottled water boycott. He also explains the theory of the 5Rs – Rethink, Re-engineer, Remove, Reduce and Recycle – in the context of brand value.
- How to Cut Waste in Your Marketing Department
- Using real world examples, Daniel Kirby (www.techdept.co.uk) examines 3 ways that web based systems can cut waste from day to day marketing activity. Learn how to better manage internal and external teams, cut duplication, remove the need to print, burn discs, post or courier - making everyone’s working lives more enjoyable, and allowing focus on ‘real work’ rather than ‘busy work’.
- Social networks for social good
- John is well regarded and highly experienced when it comes to all aspects of communicating sustainability to make social change and will be discussing ideas from his latest book ‘Co-opportunity: Join up for a Sustainable, Resilient, Prosperous World’ looking at social networks for social good; covering examples like crowd-funding, co-operative buying or exchange, carrot mobbing and other co-operative behaviours made possible by the internet and social networking.
- Understanding the LOHAS Consumer: The Rise of Ethical Consumerism
- Lifestyles Of Health And Sustainability "LOHAS", is quickly becoming one of the hottest trends within companies and among consumers around the world. It refers to a wide range of industries, corporate activities and products/services, that are designed to be environmentally conscious, sustainable, socially responsible and/or healthier for both people and the planet. In this session, Andrew Harding (Conscious Ventures) in association with The Natural Marketing Institute, will share key findings from the propriety LOHAS Consumer Trends Database research, and show how its helping brands, agencies and governments to engage and stimulate this rising and vibrant LOHAS marketplace and consumer.
- Just why did WSP launch a personal carbon trading scheme for its staff?
- Two years ago, WSP launched a voluntary scheme to help staff reduce carbon outside work. But there was a sting in the tail – those that exceeded their carbon cap paid into a carbon fund for doing so. Today WSP’s PACT scheme has 1000 members across the world and is seen as one of the most innovative CSR schemes run by a company today. Just why would a business want to do this? What are the brand benefits (and pitfalls) of going out on an environmental limb? And does personal carbon trading have wider application?
Event Information
Ticket Terms
- You can book tickets here or by calling 0845 463 1435
- To keep up-to-date about Green Unplugged events, join our mailing list or follow us on Twitter
- To join the discussion before and after the event in the Green LinkedIn Group
- What's included?
- A full-day conference featuring leading brands, advertising and communications experts.
- Conference handbook
- Lunch and refreshments
- Post-event drinks & networking
- Who’s Coming?
- Sustainability & CSR professionals
- Advertising & Brand Marketers
- PR Professionals
- Marketers
- Consultants
- Directors & Business Leaders
- Bloggers & Journalists
- Opportunities
- For press, partner and sponsor opportunities,
contact us at info@green-unplugged.com
- About Green Unplugged
- Green Unplugged is a series of conferences produced in collaboration with 80,000+ members of the Green Group on LinkedIn. Events are not exclusive to the group but are discounted to its members . Our events address hot topics concerning all aspects of sustainability and CSR, with case studies from leading brands and international businesses. Green Unplugged works in partnership with Our Social Times, the social media events company, to run these valuable conferences.
Partner
Green Thing is an inspiration feed of creative ideas to lead a greener life. With the help of brilliant videos and inspiring stories from creative people and community members around the world, Green Thing focuses on reframing sustainable living as smart, sexy, fashionable and fun and something worthwhile on its own terms. People from 205 countries have tuned into Green Thing 4.7m times, telling 58,000 stories, and saving 15,000 tonnes of CO2.
Canvas8 is a global b2b information and research service for brands/organisations seeking to understand what people are doing and why they are doing it. Canvas8 offers expert insight by connecting their network of global Thought Leaders (authors, academics, consultants and industry experts) with leading brands. Their clients include AMV BBDO, Engine Group, FremantleMedia, Naked Communications, Nike, Nokia, Seat Automotive and Universal McCann.
SustainabilityForum.com is a resource for relevant discussion, daily news and challenging opinion covering a wide range of Sustainability topics. Some of our areas include an extensive Sustainability jobs & resources forum and discussion forums for more specific Sustainability topics. We are proud to say that we are one of the largest Sustainability communities, news and opinion sites on the web.
Strengthen your website by going green online
Before the UN climate conference, COP15 in Denmark, a Danish initiative was launched to help companies go green online. The initiative has been successful with more than 1,200 companies joining the scheme. The CO2 neutralization is done by investments in renewable energy and by carbon offsetting. The process of offsetting is audited by Deloitte.
Before the UN climate conference, COP15 in Denmark, a Danish initiative was launched to help companies go green online. The initiative has been successful with more than 1,200 companies joining the scheme. The CO2 neutralization is done by investments in renewable energy and by carbon offsetting. The process of offsetting is audited by Deloitte.
Sustain' magazine
Sustain' is the only dedicated UK magazine for Sustainability, Business and the Built Environment. Targeted at opinion-formers and key decision-makers in both public and private sectors, sustain' magazine will be of interest to people working in the fields of design and construction; renewables, emissions and energy-efficiency; resource use, waste and recycling; landscape and land-use; remediation and clean-up. sustain' magazine is written for joined-up readers: from architects to fund managers, from engineers to conservationists, from contractors to climate-change consultants, from retailers to policy-makers.
Sustain' is the only dedicated UK magazine for Sustainability, Business and the Built Environment. Targeted at opinion-formers and key decision-makers in both public and private sectors, sustain' magazine will be of interest to people working in the fields of design and construction; renewables, emissions and energy-efficiency; resource use, waste and recycling; landscape and land-use; remediation and clean-up. sustain' magazine is written for joined-up readers: from architects to fund managers, from engineers to conservationists, from contractors to climate-change consultants, from retailers to policy-makers.
